THE FOUNDERS
MOHAMMAD ABDUL RASHID
& HAJI JAVED RASHID
The foundation of our company was built on the unwavering dedication and visionary leadership of our founders. Their commitment to excellence and customer satisfaction laid the groundwork for what J. Rashid & Sons is today.
CEO'S MESSAGE
Jawad Rashid
As the CEO of our tyre retail company, I envision a future where we are the go-to destination for drivers seeking unapparelled expertise, convenience and value in tyre purchasing and maintenance. Our vision is to create a seamless omnichannel experience, where customers can get expert advice, browse a wide selection of top-quality tyres, and receive professional installation and maintenance services with ease. We prioritize customer satisfaction, offering personalized recommendations and exceptional service at every touchpoint. Through innovation and a relentless commitment to excellence, we will redefine the tire retail industry, setting new standards for convenience, reliability, and customer care.
70+ Years of
Tyre Excellence
Since 1948, J. Rashid & Sons has been Pakistan's most trusted name in tyres. From our humble beginnings in Lahore's Anarkali bazaar to becoming the official importer of the world's leading tyre brands, our journey is one of dedication, quality, and unwavering customer trust.
1948
Established
OUR VISION & MISSION
Guided by over seven decades of automotive excellence, our purpose is clear: to keep Pakistan moving safely with world-class tire technology and uncompromised service.
OUR VISION
To be Pakistan's premier, most trusted automotive tire importer and retail network—pioneering next-generation omnichannel convenience, sustainable EV compatibility, and bringing global Japanese tire engineering to every road in the nation.
OUR MISSION
To empower every driver, family, and fleet in Pakistan with certified high-performance tires, transparent pricing, and expert 3D precision maintenance—delivering uncompromised safety, comfort, and peace of mind on every journey.
A LEGACY OF EXCELLENCE
From our humble retail beginnings in 1948 to becoming Pakistan's leading nationwide tyre conglomerate.
1st Retail Shop
1st retail shop of J Rashid & Sons opened at Neela Gumbad, Lahore with the import of Firestone Tyres from USA
Wholesale Operations Started
Wholesale operations started with 2nd retail shop in Bahadur Shah Market, Karachi covering all Pakistan
3rd Retail Shop
3rd retail shop opened in Lahore
Yokohama Import
Started the import of Yokohama and 4th retail outlet opened in Lahore
Bridgestone Dealer
Became Bridgestone's exclusive Commercial and PCR dealer for Punjab, Pakistan
Hankook Import
Imported Korean Brand "Hankook" for the 1st time in Pakistan
International Operations
Ventured into international operations with the name of JR Worldwide Ltd, covering South American and Caribbean markets.
UK & EU Operations
JR Worldwide UK Ltd. was formed to manage UK & EU operations
Middle East & Africa
JR Worldwide FZE Ltd. opened in UAE to manage Middle East & African Markets
Turkey Operations
JR Worldwide Ltd. started its operations in Turkey covering sales in Turkey, Iraq & CIS
USA & Canada
JR Worldwide Ltd. USA started its operations to cover USA & Canada
Best Drive Franchise
Opened the first-ever Store with the Franchise concept "Best Drive" in Pakistan
6th Retail Location
6th retail location was added at Truck Adda Lahore to cover both PCR & TBR sales
1st Flagship Store
Proudly opens Pakistan's 1st ever Flagship Tyre Retail Store in Faisal Town, Lahore
2nd Flagship Store
Proudly opens Pakistan 2nd ever Flagship Tyre Retail Store in DHA - Kamaha Lahore
